Germans are listening to podcasts—especially Gen Z. Can’t say YPulse didn’t tell you! We’ve been tracking young consumers’ love of podcasts for years, and according to the Seven.One Audio Podcast report, podcasts are only becoming a bigger part of everyday life for young listeners in Germany. Data shows podcasts reach 73% of Gen Z, and their daily listening of podcasts has more than tripled since 2019. German Gen Z’s love of podcasts is giving brands a way to reach this notoriously hard-to-target gen. Among 18-29-year-olds who can’t be reached through TV, 26% can still be reached through podcasts. And when it comes to trust, podcast hosts have an edge: 52% of 18-29-year-olds say host-read podcast ads are credible, compared to creator recommendations on YouTube (37%), Instagram (35%), and TikTok (32%). That trust can actually lead to action, too, with 85% of Gen Z podcast listeners saying they’ve taken action after a podcast recommendation. (Advanced Television)
👀 Read more from YPulse: European Gen Z Are Listening to Podcasts More Than Ever
