It’s September, which means Gen Z went into Halloween mode roughly a month and a half ago. (We’re only half kidding.) But with each passing week, the hype and rush to secure a perfect costume for their Halloweekend photo dump intensifies. After all, this year is a special holiday: Saturween. Yes, rather than picking the weekends around it for parties, activities, and treats, it has landed on the perfect day to celebrate. And YPulse’s Halloween data shows Gen Z will be celebrating: 79% of teens and 68% of young adults tell us they’ll be dressing up in a costume. Thanks...