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Europe vs. America—Is Gen Z “Googling” in the ChatGPT Era?

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AI is changing search habits, but Gen Z in one region remain more loyal to traditional search engines than another… 

TL;DR

  • AI is changing how Gen Z searches, but not in the same way everywhere
  • For European Gen Z, “ask Chat” has become the new “Google it”
  • For American Gen Z, Google remains the go-to destination when they need answers
Is Gen Z still “Googling it”? If you’ve read the headlines lately, you might not think so. For the past year, stories have been circulating about AI becoming the new top search engine—much in the same way TikTok was once framed as Google’s next big challenger. On the surface, the narrative makes sense. Even YPulse...

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