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Which Movies are Gen Z Planning to See This Summer?

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It’s summer blockbuster season—and Gen Z’s theater plans are locked in… 

TL;DR

  • More Gen Z are going to the movies, making summer blockbusters potentially more important than ever before
  • Gen Z’s summer movie plans are a nostalgia fest, with Toy Story 5 and Spider-Man: Brand New Day leading the films they’re planning to see
  • The Mandalorian and Grogu and The Devil Wears Prada may not have fully clicked with Gen Z (but YPulse knew that would be the case)
The first day of summer may technically be June 21, but for Gen Z, it’s officially summer blockbuster season. (Calendars be damned!) And for the gen who is reportedly driving the box office, their summer is being defined just as much by what’s playing at the theater as by their vacation and hangout plans. Over...

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