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The Comment Section is Driving Gen Z’s Purchases

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Gen Z is turning to the comment sections for trusted product recommendations…

TL;DR

  • Product recommendations matter to Gen Z—especially when they come from regular people in the comment section
  • Young adults especially use the comment section to ask where items are from or look for more recs
  • Brands should be paying attention to comment threads—they’re a goldmine for insights and organic engagement
Gen Z is actively seeking out product recs on social media. And more often than not, they want those recommendations to come from regular people, not just influencers or brands. YPulse’s Influencer Anonymous trend report shows 81% of 13-17-year-olds and 73% of 18-24-year-olds agree, “A recommendation from a regular person is more authentic than an ad from a brand.” Part of the...

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