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Gen Z’s Top 10 Mobile and Video Games: Europe vs. America

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Gaming is a hobby that connects Gen Z across borders, but the games they love most reveal distinct regional fandoms…

TL;DR

  • Gen Z across Europe and North America share many of the same favorite games
  • But Clash of Clans is more loved among European Gen Z than American
  • There’s region-specific favorites, with Brawl Stars and EA Sports ranking among European Gen Z’s favorites, but not America’s
Gaming is one of the most universal hobbies among young consumers today—globally. YPulse’s Gaming report shows 97% of 13-39-year-olds in Europe play video games, alongside 98% in North America. Whether they’re gaming to socialize with friends, express creativity, or simply unwind, young consumers across regions are using gaming for many of the same reasons. But...

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