Gaming is one of the most universal hobbies among young consumers today—globally. YPulse’s Gaming report shows 97% of 13-39-year-olds in Europe play video games, alongside 98% in North America. Whether they’re gaming to socialize with friends, express creativity, or simply unwind, young consumers across regions are using gaming for many of the same reasons. But while gaming behaviors may look similar globally, the specific games young consumers love most can vary significantly by region. While many games become shared favorites thanks to these generations’ borderless culture, there are some clear cultural preferences for certain titles. That’s why understanding which games...
5/6/26
Gaming Report
Gaming has gone from pastime to identity for young consumers. Nearly every Gen Z and Millennial p...
Read the report
