The Teens Today trend report dives into what makes teens tick today—and how they’re different than previous generations. We uncover how today’s teens are content buffs, bouncing between socials and streaming services for their entertainment fix; trusting nano-creators over mega-influencers for recommendations; and treating viral merch as status symbols. From AI homework helpers to Roblox shopping sprees to Cash App being genuinely considered cool, this generation is rewriting the rules of what it means to be a teen.
Report Length: 42 pages, North America report is based on surveys conducted among 1500 13-39-year-olds in the U.S. and Canada. Western Europe report is based on surveys of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany
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