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From Japan to Dubai: Young People’s Top 10 Dream Travel Destinations

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Gen Z and Millennials are dreaming big when it comes to travel, from trending spots like Japan to hidden gems around the world…

TL;DR

  • Japan is the number one dream destination for 13-39-year-olds—for the third year in a row
  • Many say their dream vacays are off the beaten path to avoid crowds and get a more authentic experience
  • Fandom and family roots guide Gen Z and Millennials’ dream travel destinations
Back in 2023, YPulse predicted that young consumers would spend on experiences that bring them immense joy even when budgets are tight—what we call “The Joy Economy.” For many, one way that joy spending manifests is travel. YPulse’s Travel report shows 72% of 13-39-year-olds are very or extremely interested in taking trips and traveling to...

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