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Does Gen Z Even Care About Harry Potter, Marvel, or Jurassic Park?

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Don’t believe the viral headlines: Gen Z does still love Harry Potter… 

TL;DR

  • Despite recent headlines claiming otherwise, most Gen Z are still fans of Harry Potter and the Marvel Cinematic Universe
  • Franchises like Toy Story and Shrek raised Gen Z and Millennials, and they’re still fans to this day
  • Even when the news says a new installment has brought Gen Z into a franchise, it doesn’t necessarily tell the full story of how fandom develops
Recently, a New York Times op-ed made a bold claim: Gen Z doesn’t love Harry Potter. The piece argued that while Millennials experienced the books and films as massive cultural events—midnight book releases, packed movie premieres, and years of culturally built hype—Gen Z simply hasn’t had the same relationship with the series. It also pointed...

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