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Gen Z & Millennials Name the 10 Biggest Skincare Trends Right Now

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From specific products to standout brands, young people share the biggest beauty and skincare trends right now…

TL;DR

  • Skincare products dominate young people’s biggest beauty trends right now
  • For many young consumers, brands themselves are the top trends
  • By paying attention to these beauty trends, brands can invest in the right collabs, products, and content
Every year, beauty gets a hundred “new” moments. Last year alone, Gen Z cycled through butter yellow nails, guava girl makeup, and, for some, beef tallow—just to name a few! And most come with their own viral routine and star product lineup. Often, these trends seem to rise overnight, get remixed, or resurface with a...

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