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What’s The #1 Item on Tweens’ Holiday Wish Lists?

Tweens shared their holiday wish lists with YPulse, revealing what items this demo will be driving sales for this year…

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • Many tweens say a smartphone is the No. 1 item on their holiday wish lists
  • Sephora tweens are real: tween girls say cosmetics are high on their wish lists
  • But tweens still name toys as the top items on their wish list
Tweens eagerly map out their holiday wish lists often months in advance, with 65% of 8-12-year-olds telling YPulse they already knew what they wanted back in June. But unlike with previous gens, it’s not as simple as saying they just want the biggest commercial toys this season. Tweens love all of the latest trending products they see on social media from gaming to clothing—meaning their wish lists are as vast and varied as older Gen Z’s. The items tweens call out reveals this young gen’s interests, what trends they’re following, and what they see as “special” enough to wish for....

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