Last year, YPulse shared that Taylor Swift was the top favorite musician among young Europeans. And while the global pop princess still holds the top spot as favorite music celebrity among 13-39-year-olds in the region overall, when we look at Gen Z’s top named favorite music celebrities in each country, a different story becomes clear. As we’ve also said before, despite growing up in a more global world, local culture is a huge influence on these gens in Europe. Many lesser-known and more regional artists rise to the top of the lists of Gen Z European’s favorite music artists—musicians who might not have global fame but are beloved in Western Europe. (Some even more than Taylor Swift.) In YPulse’s WE Music report, we ask young Europeans who their favorite celebrity in music is—and why—as an open-ended question*, to understand who their favorite artists actually are, without limiting them from naming underground or local stars. Looking at 13-24-year-olds’ top favorite celebrities in music reveals that a unique group of artists is most-loved in...
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