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Gen Z’s Top 10 Favorite Content Creators

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While online fandom may be fragmented, Gen Z’s favorite content creators include some of the biggest names online and in the gaming community… 

TL;DR

  • MrBeast ranks as Gen Z’s top favorite content creator, thanks to his larger-than-life content and business ventures
  • Gaming streamers dominate the top 10 list of favorite creators
  • Brands should keep an eye on creators beyond these top names—we know influence isn’t determined by follower count for Gen Z
While influencer fatigue has been real in recent years, YPulse’s Celebrities and Influencers report shows trust in online creators is on the rise again as Gen Z looks to them to give product recommendations, honest opinions, and reliable information that they can apply to their lives. In fact, online influencers are the most-trusted public figures...

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