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North America

Gen Z is Prioritizing Friendship Over Romance

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Young people see friendships as just as meaningful—if not more—than romantic relationships, and they’re treating them with the same level of care… 

TL;DR

  • The majority of young people see their friends as soulmates, not just support systems
  • For many, friendships feel more meaningful than romantic relationships—and some major dating platforms are catching on
  • They believe friendships should be nurtured and worked on just like romantic ones, including by going to therapy
Young people aren’t rushing into relationships the way older gens might have. For many Gen Z and Millennial singles, being partnered up isn’t the goal—it’s just one option. YPulse’s Dating & Relationships report shows 58% of single 13-39-year-olds agree, “Romantic relationships aren’t my priority right now.” Whether it’s because dating feels more complicated these days...

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