- Report
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- Report
- Special
North AmericaWestern Europe
Express Yourself Report
In the Express Yourself report, YPulse breaks down Gen Z and Millennials’ top 50 brands they say help them express who they are. We dive into how authenticity, customization, personal style, and more contribute to young people’s self-expression. We deep dive into why brands like Nike, Axe, and Crocs excel in this YScore+ diagnostic, and give brands ideas on how they can help Gen Z and Millennnials express themselves through their product offerings, trending content, and transparency.
This report analyzes thousands of data points collected from YPulse’s Brand Tracker data to uncover what brands help these gens express themselves, and we share why some of these brands rank high on the list.
Download the full report for further insights
- Top 50 brands that help young people "express who they are"
- Top "express who you are" brands ranking among young males, females, teens, young adults, Millennials, and more
- Real-world examples of brands that have a high "express who you are" rating and why
Report length: 32 pages, based on YPulse’s syndicated youth brand tracker data “Express Who You Are” ratings collected daily from the YPulse Brand Tracker between 5/20/2024-5/18/2025 among a representative sample of 127,804 13-39-year-olds in the U.S. and Canada in North America. In Western Europe, among a representative sample of 104,505 13-39-year-olds in the U.K., France, Germany, Spain and Italy.