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North America

Gen Z Is Swapping Out Cocktails for Cannabis

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While they might be cutting back on drinking and other vices, YPulse data shows there’s one vice Gen Z has embraced even more than Millennials did…

TL;DR

  • Young adults are smoking weed more than previous gens did at their age, with regular use on the rise
  • Many young adults are swapping drinks for weed, which may explain why they’re drinking less overall
  • Brands have an opportunity to meet this gen with wellness-minded, intentional cannabis products that align with their values
Gen Z has a reputation for being the clean-cut generation, steering clear of the risky behavior that previous gens ran wild with in their teens and twenties. With headlines painting them as the sober, smoke-free, anti-drug cohort, it’s easy to think they’ve sworn off all vices. (Cue the Gen Xers asking, “Well how do they...

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