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The Social Media Platform Gen Z Says They Can’t Live Without

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Gen Z may love TikTok, but it’s not the only social platform they say that they can’t live without…

TL;DR

  • Even with TikTok’s popularity, it’s important for brands to remember it’s not the only place Gen Z’s spending their time
  • YouTube is still a top-tier entertainment platform that teens say they can’t live without, thanks to its content, gaming culture, and trusted creators
  • Snapchat is a platform Gen Z can’t live without because it’s where they connect most with their family and friends
It’s no secret how much Gen Z loves TikTok: it’s the top platform both teens and young adults say they can’t live without according to YPulse data. But that doesn’t mean it’s their only app. Gen Z is actually using an average of six platforms, each serving its own purpose—and this gen looks for different...

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