A new AI tool knows money management and Gen Z slang. With nearly half of 18-39-year-olds having no investments at all, according to YPulse, many are increasingly turning to finance apps for guidance. The new app Arta Finance is betting big on Gen Z and Millennial investors by launching an AI assistant designed to make financial advice more approachable. It breaks down investment strategies in simple terms—and can even respond in Gen Z slang, like “No cap, ur portfolio is fire,” if that’s how users prefer to communicate. And with 72% of 18-24-year-olds saying finances are hard to manage, and 59% reporting fintech makes it easier, according to YPulse, Arta’s relatable approach could be well received. (WSJ)
👀 Read more from YPulse: From Parents to Social Media, Who Do Gen Z & Millennials Trust for Financial Advice?
