For the last 6 months, we’ve kept our finger on the pulse of Back-to-School (BTS) , surveying Millennial students four times to give a deep look at BTS information before, during, and after their back-to-school shopping.
We’ve combed that data for insights, and compiled all of the must-know data into a rich report so that we can deliver you tons of knowledge about their behaviors and viewpoints around this important season. This Ypulse special report includes a snapshot of students’ state of mind during BTS; overall shopping trends; a back-to-school shopping breakdown covering apparel, tech, supplies, and dorm/housing; and a look at how they approach deals and discounts. Throughout, we compare high school and college students’ behaviors and spending, and male and female differences. Here’s a preview:
Ypulse Gold subscribers will find the full Back-to-School Special Report and data set in the My Documents section of the My Library tab on the site!
One-off pricing for this report is $1,250, contact us here.
