Gen Z isn’t just the most racially and ethnically diverse gen in history, they’re also identifying as LGBTQ+ at much higher rates than previous gens. This gen has grown up in a time of rapid social change, from the nationwide legalization of same-sex marriage to the influence of queerness in pop culture and social media. It’s been a loud, proud revolution, often led by young people who aren’t afraid to break the mold. YPulse explored just how fluid young people’s sexual orientations are compared to previous gens back in 2021 with our Gender Blur trend report, but we continue to keep tabs on just how many are a part of this group. As young people view sexuality and gender with fewer strict definitions, many expect brands to keep up with their progressive mindset. And for brands trying to connect with Gen Z, it’s increasingly important to understand LGBTQ+ identities. In YPulse’s Dating & Relationships survey, we ask 13-39-year-olds how they identify when it comes to sexual orientation...
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