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Western Europe

The Top 10 Sports Leagues Gen Z Europeans Are Fans Of

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Yes, football leagues are incredibly popular among European Gen Z, but they’re not the only sports leagues young people are fans of…

TL;DR

  • The UEFA Champions League has the most European Gen Z fans of any league, confirming the love that this gen has for football (soccer)
  • Following behind is Formula One, which has seen a huge growth of Gen Z fans globally in recent years
  • Other leagues that have many Gen Z fans include the NBA, esports, and the WWE
Football is by far the sport European Gen Z is the most interested in: YPulse data shows that 74% of 13-34-year-olds watch football on-screen (+46pts more than basketball, the second sport they watch the most), and it’s also the top sport they participate in. But there’s increasing competition in the sports industry to catch Gen...

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