The Trump Administration wants creators to keep visiting the White House. This initiative was originally put in place by the Biden Administration, aiming to reach more young people through social media with press access for creators engaged in politics. Trump’s press secretary revealed yesterday that the White House will keep this going, inviting anyone making “legitimate news content” to request press credentials at this White House. This is, of course, a strategy to connect with young people through their trust of influencers, whether podcasters on YouTube (as Trump has been featuring on) or creators on TikTok, despite its ban negotiations. (Tubefilter)
📊 YPulse data: 50% of 13-39 trust influencers discussing news
