German Doner Kebab (GDK) is expanding to the U.S.

German Doner Kebab (GDK) is expanding to the U.S. The Berlin fast-food brand has expanded rapidly in Europe in the past few years and even opened a store in Dubai. Now, it’s coming to the U.S. but is facing an existential challenge there: low awareness about doner kebabs among Americans. To change this, GDK has developed new marketing strategies to showcase the brand’s personality and highlight the premium ingredients used in their products. The brand just released a quirky and colorful ad, which exaggerated style was clearly created with Gen Z in mind. (AdWeek)

📈 YPulse predicted: Local food will be in the global spotlight