It’s no secret that young people aren’t drinking as much these days—this trend has been making headlines for years. From prioritizing their health and wellness to exploring the “sober curious” movement, Gen Z and Millennials alike are reshaping the cultural norms around alcohol consumption. Non-alcoholic alternatives, once a niche industry, have become more mainstream, growing in tandem with young people’s sober-ish mindsets (which YPulse has long reported on). It also means young people are changing their nightlife scenes, often opting to stay home instead of barhopping or clubbing. But, make no mistake, they’re enjoying their weekends at home just as much as previous gens may have savored a night on the town. However, YPulse’s Nightlife & Drinking report shows that while it’s true a notable number of 21-39-year-olds aren’t drinking at all, some still are, and perhaps even more than they used to. For many young people, sober curiosity is less about avoiding alcohol entirely and more about redefining how—and when—they choose to drink. So, while our data shows...
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