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Gen Z Is Interested in Buying These Luxury Products

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Most Gen Z and Millennials are interested in luxury products, but which they most tempted to buy is not only a label’s classics…

TL;DR

  • Gen Z and Millennials are most interested in luxury clothing and jewelry products
  • Gen Z young adults view food as a luxury, so they want to indulge in high-quality snacks and exclusive grocery stores
  • Young consumers want their luxury products to be recognizable and deeply personal—even customizable
YPulse has long said that Gen Z and Millennials view luxury differently than previous gens, and this redefinition of what luxury means is having undeniable impacts on the industry. While some headlines claimed (and many hoped) these young consumers would be the saviors of the luxury market, the reality is that the personal luxury goods...

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