YPulse’s Subculture Series shares deep dives into some of Gen Z and Millennials’ ever-evolving list of subcultures. Our research shows how these gens thrive off connectivity and find solace in niche communities (and there’s a lot of them). While some involve fandoms they love, others involve deep trends and highlight bigger cultural shifts. This month, we’re taking a look at how European Gen Z has revived the van life trend—renovating an old van and making it their home while traveling for a few weeks (or months!) across the continent. In recent years, European Gen Z have made a serious trend of living and traveling in a converted van. And while van life isn’t exactly a new trend—remember the iconic VW van of the flower power years—Gen Z has turned it into a unique subculture community of their own. Joining it, as more than a viewer, has three essential steps: buying a van, doing it up, and hitting the road. Each makes for great content, which is behind the success this community...
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