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Why do European Gen Z Prefer Partying at Home?

European Gen Z would rather gather at their friends’ homes to party than go out, but there are ways brands can still reach this homebody generation…

Written and Edited by the YPulse Editorial Team

Oct 15 2024
Western Europe

KEY TAKEAWAYS

Organization and cost are the top reasons why young Europeans prefer to party at home than go out
They also find it easier to socialize in houses rather than in public spaces
Brands can take part in Gen Z’s preference for house parties by providing hosting ideas, tips, and products that recreate the atmosphere of bars and clubs

YPulse has long been telling brands how young people have embraced a homebody status and just aren’t as into going out on the town the way previous gens were. This trend is confirmed by YPulse’s POV: Gen Z is Hosting trend report, which shows that 63% of European 13-39-year-olds say they prefer to go to someone’s house when they have a planned gathering with friends, as opposed to going out. Teens, young adults, and Millennials all answered in very similar numbers, proving that the preference to party at someone’s house is a solid characteristic of these generations now. Gen Z...