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Western Europe

The 15 Hottest Fashion Brands Among European Gen Z

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European Gen Z’s hottest fashion brands are a mix of sportswear, luxury brands, and major retailers, but perhaps not in the order you’d expect…

TL;DR

  • Nike and Jordan are the hottest fashion brands among European Gen Z
  • Amazon ranks higher for hot fashion than high ticket brands like Gucci
  • However, luxury brands make up 20% of Gen Z’s top hottest fashion brands
Brands in the fashion industry, probably more than any other industry, are competing to be desirable in the eyes of young people. Young consumers are constantly looking at what their peers are wearing, in IRL like at the gym or school, or online through social media posts. And over half (53%) of European 13-24-year-olds agree...

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