Gen Z is always on the lookout for brands that bring something fresh and new to their industry. They seek brands that differentiate themselves through innovation, which can mean trying new things, constant improvement, or offering unexpected products. And brands that fail to innovate risk losing young consumers to more exciting alternatives. Innovation is even key to keeping Gen Z loyal, which is why brands like Apple and Savage X Fenty stay on top. But while Apple leads the rankings according to YPulse’s Brand Tracking scores, brands like Etsy, Doritos, and SKIMS are also recognized as innovators among Gen Z because...