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The Streaming Platforms Tweens Say They Watch Most

We asked tweens themselves what platforms they’re watching content on most—from streaming to social…

Written and Edited by the YPulse Editorial Team

Jul 10 2024
North America

KEY TAKEAWAYS

Tweens (8-12-years-old) use Netflix more than any other streaming or social media platform to watch video content weekly or more
YouTube is their second most-used, beating out TikTok by a large margin
Social media as a whole outpaces streaming, reflecting their connection to trends and influencers

Gen Alpha is on everyone’s mind, and finding where to connect with these mini-influencers is a hot topic—YPulse’s Tween Study shows just where their eyes are. While it’s more than obvious that the young gens are on social media, tweens still face some age restriction from platforms or moderation from parents when it comes to where and when they can watch content. But being raised predominantly by Millennials means these kids rarely saw cable TV and grew up with a tablet or smartphone in hand for entertainment. Streaming platforms and social media with moderated kids-only profiles have become lifelong favorites...