Facebook was the “it” social media to be on when Millennials were growing up. Its popularity boomed largely because of them, and as they’ve gotten older, the platform has still relied on them as users. Gen Z, on the other hand, may have had access to Facebook at a young age, but were quick to jump on Instagram when it first came out, and even quicker to drive TikTok into one of their top usage spots. While Facebook once ruled amongst few platforms, it’s perception among the youngest users is that it’s a place where Boomers spend their time thinking AI images are real and falling for scams. However, the app is actually keeping hold of Gen Z thanks to a very specific feature… YPulse’s most recent bi-annual Social Media Monitor report shows over half of teens 13-17-years-old (54%) and young adults 18-24-years-old (52%) currently use Facebook. This is a noteworthy increase (however slight) from just one year ago when our May 2023 Social Media Monitor report showed that...
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