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U.K. Election: Who Are Young Brits Voting For?

The U.K.’s general election is around the corner, and YPulse has the latest data on who young Brits are planning to vote for…

Written and Edited by the YPulse Editorial Team

Jun 27 2024
Western Europe

KEY TAKEAWAYS

The majority of young Brits plan to vote for the Labour Party
A fifth are still undecided, so the days leading to the election will be crucial in influencing their vote
Young people in the country want their voices to be heard: more plan to vote this year than the number who voted in the last general election

The parliamentary election in the U.K., called the general election, is happening on July 4 and young people intend to make their voices heard. YPulse’s WE 2024 Election report data shows 68% of British 18-39-year-olds are planning to vote, which is +14pts more than those who voted in the last election. The reason so many Gen Z and Millennials want to cast their ballot this year is because these gens feel a deep sense of disconnect with their politicians. From disagreeing with Brexit to suffering the cost-of-living crisis, young Brits have many reasons to be angry at their politicians. Now, they feel empowered to make a change and turn up to the polls, with YPulse data showing 70% of young British adults agree, “My vote counts.” In The 2024 Election trend report, YPulse asked young people in the U.K. who exactly they plan on voting for, and their answers show the vast majority agree it’s time for a new government: The Labour Party is winning the young British vote...