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3 Stats on Tweens’ Shopping Habits

Tweens have influence over what their parents buy, of course, but they’re already making purchases for themselves, too…

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • The majority of tweens say they influence their parents’ purchases—and their parents agree
  • Over half of 8-12-year-olds would rather shop online than in a physical store (sorry, malls)
  • Most tweens have purchased a digital product in virtual gaming worlds
Tweens already have immense spending power—and they’re not afraid to wield it. Kids 8-12-years-old hold significant influence over their parents’ purchasing decisions, influencing household goods. (The right snacks are very important.) And since today’s tweens have had access to the internet since birth, they already have developed online shopping habits of their own. They’re convincing their parents to buy into their trendy wishes or spending their pocket money on it themselves, but in ways unlike previous gens did at that age.  YPulse’s Tween Study survey asks 8-12-year-olds all about the biggest influences on their lives so far. From how much...

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