Brand Tracker Gaming Insights

Explore which brands perform best across YScore+ with young consumers who report gaming on a daily or weekly basis. 

To view the impact of gaming behaviors on your brand(s)’ scores, visit the YPulse Brand Tracker (available exclusively to Pro users).

Source: YPulse Brand Tracker ratings collected daily between 1/2/2023-12/31/2023 among a nationally representative sample of n=129,992 13-39-year-olds in the U.S. and Canada and a nationally representative sample of n=67,796 13-39-year-olds in the U.K, France, Germany, Italy and Spain.

Select an audience

Brand Tracker Gaming Insights

Gaming Overview: North America

North America

All Gen Z & Millennials (NA)

North America

13-17-year-olds (NA)

North America

18-24-year-olds (NA)

North America

25-39-year-olds (NA)

Western Europe

All Gen Z & Millennials (WE)

Western Europe

13-39-year-olds (WE)

Western Europe

13-17-year-olds (WE)

Western Europe

18-24-year-olds (WE)

Western Europe

25-39-year-olds (WE)

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