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Who Rules TikTok: Millennials or Gen Z?

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Some headlines suggest Millennials are running TikTok because of their gen’s influence on the platform, but that hardly corresponds to their usage of the app…

TL;DR

  • Some research suggests Millennials are the driving force behind TikTok’s popularity and trends, but YPulse data proves that’s not the case
  • Teens and young adults are using TikTok way more than Millennials
  • And tweens (8-12-years-old) are already on the platform, on their way to controlling its trends next
Recent headlines like “TikTok is so 2004” and “TikTok Is For Millennials, It Turns Out” suggest that Millennials rule the short-form video app. While the idea that there’s a shift in TikTok’s content towards nostalgia and that there’s a growing presence of older demos on the platform might be true, Millennials certainly aren’t outpacing teens...

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