Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.
Back to insights
  • Article
  • Article
Western Europe

Young Europeans Spend More Time at The TV Than Americans

PDF

Smartphone and tablet streaming hasn’t taken young Europeans away from their TV set yet…

TL;DR

  • Watching content on a TV set is still an regular pastime for young Europeans
  • Gen Z and Millennials in Western Europe watch content on their TV significantly more than those in North America
  • Millennials are the biggest TV users, which means their children are growing up with their screen preferences
Data from YPulse’s WE TV and Entertainment report shows European Gen Z and Millennials spend an average of 10 hours per week watching content on their TVs. Despite the exponential growth in tech devices, from tablets to VR headsets to smartwatches, the classic sit down is still a regular habit for these gens. This is important for...

Ask Anything About This Article

Get personalized insights and answers

Here are some suggestions:

Related content

Reports referenced in this article

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?