Gen Alpha is on everyone’s mind, so finding where to connect with them has become key—which is why YPulse has been asking the parents raising them about the next gen for years. As YPulse’s Gen Alpha Spotlight trend report explains, being raised by Gen Z and Millennials means their kids are being raised with access to tablets, smartphones, TVs, and laptops, on which they’re doing plenty of content watching. But regardless of device, our data shows the top platforms they’re watching are Netflix, Disney+, and YouTube—meaning brands need to be tapped into these platforms if they want to start connecting with this gen (who already have enormous purchase influence on their parents). YPulse’s Parenting report shows that roughly six in 10 of 18+ Gen Z and Millennials’ children are under 10-years-old. And the average age these kids are getting their first smartphone is 9-years-old (vs 16-years-old for Millennials when they were kids), but even toddlers are navigating touch screens like pros. Now, more than two in five parents say...
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