Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.
Back to insights
  • Article
  • Article
Western Europe

The Biggest Ads (Literally) in Europe in 2023

PDF

Brands experimenting with virtual stunt marketing in Western Europe got major attention this year for these 3 giant ads…

TL;DR

  • The majority of young Europeans think brands should be using AI in their marketing
  • Fashion brand Jacquemus “replaced” Parisian trams with its new Le Bambino bag
  • In London, JD Sports put a puffer jacket (filter) on Big Ben while Maybelline took over the tube with giant (AI) mascara wands
Data from YPulse’s AI Unpacked trend report shows over half of young Europeans think brands should be using artificial intelligence, so brands started doing just that. Among the different ways brands can make the most of AI in their marketing is by creating faux out-of-home (FOOH) displays, meaning creating a video with GCI, AI, or AR to...

Ask Anything About This Article

Get personalized insights and answers

Here are some suggestions:

Related content

Reports referenced in this article

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?