Replay: The Dupe Mindset

Get all the key insights from our latest trend report: The Dupe Mindset. Chief Content Officer MaryLeigh Bliss dives into what’s truly important to know about dupe shopping for young consumers: yes, its popularity was accelerated by tight budgets, but no, it’s not a sacrifice. A quality dupe provides all the look and feel of the item it’s duping, so why would they shell out more on what they can love for less? Whether your brand is making dupes or getting duped, this reframed romanticization of spending less is crucial to understand.