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Replay: The Dupe Mindset

Why Gen Z and Millennials are happier buying budget copies and not missing the “real thing” 

Get all the key insights from our latest trend report: The Dupe Mindset. Chief Content Officer MaryLeigh Bliss dives into what’s truly important to know about dupe shopping for young consumers: yes, its popularity was accelerated by tight budgets, but no, it’s not a sacrifice. A quality dupe provides all the look and feel of the item it’s duping, so why would they shell out more on what they can love for less? Whether your brand is making dupes or getting duped, this reframed romanticization of spending less is crucial to understand.

In this 30-minute webinar, you’ll learn:

  • What dupes are compared to counterfeits and how they became mainstream in social media marketing
  • Why young people share their dupes online—and how it’s more exciting than flexing a luxury item
  • How to lean into the dupe mindset, whether you’re duping another brand, yourself at a lower price point, or fighting off the legitimacy of dupes to your loyalists

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