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How Young People Want Influencers to Use Their Platforms on The Viral List

We’re rounding up the most viral moments of the week…

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • Influencers and podcasters Emma Chamberlain and Brittany Broski are both facing criticism for not using their platforms to share knowledge and depth on certain topics and political issues
  • Charli D’Amelio has been receiving a ton of backlash for “cosplaying” the working class by posing as a Walmart cashier for her own brand promotion
  • TikTok creator Emma Ganzarain’s design choices are being ridiculed for adhering to the frowned-upon “sad beige” aesthetic Gen Z is moving away from
Social media users are grappling with how to navigate their influencer expectations  It’s not a new trend for young people, or older generations for that matter, to expect influencers and celebrities to speak on headline topics—especially when it relates to a political issue. Two recent scenarios involving prominent online personalities Emma Chamberlain and Brittany Broski are shedding light on the evolving expectations young audiences have for those they look up to. Even when politics aren’t involved, young viewers want to hear educated, thought-out content from influencers they admire. Though of course, matching their own views is always going to be preferred.  Emma Chamberlain is unearthing a desire for depth from her podcast listeners, as some fans question her willingness to delve into more complex topics with an open mind. Chamberlain, 22-years-old, is known for her transition from YouTuber to coffee entrepreneur and podcast host and has a massive following made up of many her own age. However, recent episodes of her podcast, Anything Goes, have some fans suggesting for her...

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