YPulse has been tracking the podcast boom for some time now and our most recent data shows they’re more popular than ever. After a notable dip in the number who listen in 2020 during the pandemic, young people are back to listening to podcasts as their lives have gotten a bit busier—calling for the need to multitask and listen while commuting, at the gym, etc. But there’s hundreds of thousands of podcasts available across platforms, and not just audio anymore. For brands to understand which are reaching young listeners most, outside the statistics of followers and streams as their true favorite,...