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Subculture Series: Twilight’s Undying Fandom

YPulse’s Subculture Series dives into some of Gen Z and Millennials’ ever-evolving list of subcultures. This month, we’re taking a look at how the Twilight Saga’s fandom lives on more than a decade later…

Written and Edited by the YPulse Editorial Team

Oct 27 2023
North America, Western Europe

KEY TAKEAWAYS

The Twilight fandom is still ongoing more than a decade after the final release of books and movies—thanks to Gen Z embracing the world of vampires and werewolves in their own ironic way
Today’s fans are embracing the movies’ cringe-inducing moments on social media, expanding its reach with their own inspired content
Twilight fans are making corny merch cool again—and looking for IRL experiences to further immerse themselves

It’s been over a decade since the Twilight Saga first captivated audiences around the world with its tales of vampires, werewolves, and forbidden love (cringe, in a good way). While the films and books may have faded from the pop culture forefront in the late 2010s, the Twilight fandom lives on thanks to Gen Z and Millennials who refuse to let go of this generational classic. These gens still embrace the series, but now more by poking fun at the cringe-worthy elements, while creating a vibrant and enduring Twilight culture both on and offline. But Twilight wasn’t always known...