Subculture Series: Twilight’s Undying Fandom

YPulse’s Subculture Series dives into some of Gen Z and Millennials’ ever-evolving list of subcultures. This month, we’re taking a look at how the Twilight Saga’s fandom lives on more than a decade later…

  • The Twilight fandom is still ongoing more than a decade after the final release of books and movies—thanks to Gen Z embracing the world of vampires and werewolves in their own ironic way
  • Today’s fans are embracing the movies’ cringe-inducing moments on social media, expanding its reach with their own inspired content
  • Twilight fans are making corny merch cool again—and looking for IRL experiences to further immerse themselves
It’s been over a decade since the Twilight Saga first captivated audiences around the world with its tales of vampires, werewolves, and forbidden love (cringe, in a good way). While the films and books may have faded from the pop culture forefront in the late 2010s, the Twilight fandom lives on thanks to Gen Z and Millennials who refuse to let go of this generational classic. These gens still embrace the series, but now more by poking fun at the cringe-worthy elements, while creating a vibrant and enduring Twilight culture both on and offline.   But Twilight wasn’t always known for being cringe (well, not entirely). Its identity has morphed over the years since being Team Edward or Team Jacob fueled a multi-million-dollar box office opening for the each film adaptation of the trilogy. When Millennials were in their teens, the books were all they had, so it makes sense for their attachment to the series to be deeper than that of Gen Z. But while the saga’s overall...

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