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NA vs WE: Instagram is the Top Pick For Gen Z Posting Experiences

Gen Z in North America and Western Europe both favor Instagram for sharing experiences…

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • While Gen Z largely choose Instagram for posting experiences, European Gen Z are more likely to pick the platform—by a wide margin
  • Gen Z in North America are more likely to use Snapchat and TikTok to post their experiences
  • Brands can connect with consumers in both regions with experiences made to fit in their personal feed
Taking part in experiences like escape rooms, movies, sporting events, and parties, is only half the fun for Gen Z—posting what they’re doing on social media is equally important (if not more). Posting experiences is a cultural expression for this gen and also a crucial way to connect with friends. YPulse research from our Experiences Report found that nearly all Gen Z use social media platforms to share experiences, highlighting just how important these posts are to them. Some platforms are far more likely to get these posts though—and Instagram is by far the winner of where Gen Z share...

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