Gen Z and Millennials have growing concerns about climate change, and it’s making them re-evaluate their shopping habits. These young consumers are shopping more sustainably and want brands to invest more in the three R’s: re-selling, re-wearing, and recycling. Fashion brands are especially under the scrutiny of these gens, who are often calling them out for greenwashing. As a result, several brands have taken the initiative to appeal to young consumers. Taking part in the resale industry is one of the biggest ways fashion brands have become more sustainable. It’s also a financial investment: according to a thredUp report, in 2022, the market for secondhand apparel grew 24% from the year before to $119B dollars—and this growth is happening worldwide, with North America making up about 42% of the market. Resale companies like Poshmark have been looking to tech to improve features like search and item recognition. Just last month, Poshmark released its first AI tool—Posh Lens—an identifying and visual search tool that finds products similar to images that it’s...
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