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Gen Z and Millennials’ Top 20 Favorite Places to Buy Clothes

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Young people’s favorite places to buy clothing right now says a lot about their overall shopping habits…

TL;DR

  • Gen Z and Millennials’ top favorite place to buy clothing is Walmart, proving big box stores are cool to young consumers
  • Young consumers are shopping both resale and fast fashion, which means their habits don’t always align with their values (mainly because of price)
  • They also favor stores like Nike, Lululemon, and Adidas—showing the athleisure trend isn’t going anywhere
Gen Z and Millennials genuinely enjoy shopping, whether it’s online or off (because both have benefits they want at different times). This year, YPulse’s Shopping and Retail report shows these gens prefer to shop in-store, but the majority regularly shop both online and in-store. However, eight in ten agree they have a budget when they’re...

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