As digital natives, young Gen Z and Gen Alpha are adept at using technology to meet all of their needs, and education is no exception. While technology was likely a part of their education before the pandemic required fully virtual learning, now it is integral even back in the classroom. For them, note taking probably involves a touchscreen and studying a YouTube video, while the days of physical flashcards are almost certainly behind them. All of these needs are being fulfilled by ed tech apps and programs, which are now as common a resource for students as books, if not more so. Ed tech is a broad category, but one that Gen Z students are well-versed in. For several years now, study apps like Quizlet and Kahoot! have been top ranked brands for Gen Z, according to YPulse’s brand tracking data. In our recent Education report we ask students specifically about their use of ed tech apps and ask Millennial parents about their children’s use of them—giving a...
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