Videos
YPulse videos and webinars talk you through the biggest youth trends impacting brands today.
North America
Video Update: What is Wellness?
Social media feeds full of images of "perfection" and unrealistic trends ...
North America
Video Update: Gen Z and Brands 2022
As Gen Z ages up and into more spending power, they are-or should be- becoming even...
North America
Video Update: Report Recap
Each week, YPulse releases a new behavioral report covering a category of youth beh...
North America - Western Europe
What’s Trending: This Week’s Biggest TikTok Hashtags, Explained
Staying on top of the latest trends on TikTok, Gen Z's favorite app, could be ...
North America
Gen Z 101 Webinar: Unlock and Outlast Microtrends
Originally presented on July 26, 2022. Gen Z is fundamentally different from any It&...
North America
TL;DR Trend Webinar: Mass Merch Mentality
As #WalmartHauls continue to go viral on socials and Walmart, Target, and Amazon co...
North America
Video Update: Mass Merch Mentality
Young people (especially Gen Z) are known for their tendency towards ethical consum...
North America
Video Update: Hobbies & Passions
Millennials notoriously turned (or, tried to turn) their free-time hobbies into mon...
North America
Video Update: Gen Z, Millennials and Travel in 2022
The travel industry is recovering, travel TikToks regularly rack up billions of vie...
North America
Video Update: Brands and Pride Marketing
In 2020, we warned that brands should watch their marketing around Pride month, as ...
North America - Western Europe
What’s Trending: This Week’s Biggest TikTok Hashtags, Explained
Staying on top of the latest trends on TikTok, Gen Z's favorite app, could be ...
North America
TL;DR Trend Webinar: Main Character Energy
The past two years have been a time of reevaluation, reassessment, and realizations...