
In YPulse’s 2026 Shopping and Retail Report, we explore why mall visits still haven’t returned to pre-pandemic levels despite headlines about a Gen Z mall revival, how young consumers want AI’s help researching products rather than placing orders for them, and why gaming platforms like Roblox, Fortnite, and Minecraft are legitimate shopping destinations for Gen Z.
Tune in to this 15-minute read-out of YPulse’s Shopping and Retail Report (North America), presented by Content Research Coordinator Kayla Marino with Western Europe insights from WE Research Manager Cerys Whitehurst.


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