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In YPulse’s 2026 Music Report, we dive into how young consumers are streaming and discovering music, what genre fluidity means for how artists and brands connect with young audiences, the widening gap between young people’s love of live music and their ability to afford it, and where AI music stands with young people.
Tune in to this 20-minute report read-out from YPulse’s Content Research Coordinator Kayla Marino as she walks through YPulse’s latest Music Behavioral Report — covering how young people are listening, discovering, and spending on music across North America. Western Europe Research Manager Cerys Whitehurst joins at the end with quick WE comparisons.
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