
In YPulse’s 2026 Health and Fitness Report, we dive into how young consumers are building their fitness and wellness routines, how looksmaxxing and mogging culture are shaping their motivations, which wellness trends are earning real interest versus eye-rolls, and how Gen Z and Millennials think about healthcare access and the brands they trust for health information.
YPulse’s Content Research Coordinator Kayla Marino walks through the latest North America Health and Fitness report findings in under 20-minutes, with Western Europe comparisons from YPulse’s WE Research Manager Cerys Whitehurst.


We use cookies and similar technologies to run our website, understand how it's used, and support advertising. We do not sell your personal information. You can opt out of sharing for targeted advertising at any time.